As a marketing major you join one of the most popular majors at ODU and at most universities. 我们的尖端课程教授学生市场营销, 沟通, and analytical knowledge to prepare them for high-demand marketing career opportunities. From building iconic brands to understanding why people buy what they buy, marketing is the exciting interface between companies 和ir customers and other stakeholders. It builds valuable relationships for companies and makes them more competitive in the marketplace. A career in marketing is often considered one of the best training grounds to rise to the top level of corporations. Students can choose from a general marketing concentration and three distinctive career-oriented concentrations: digital marketing, 市场分析和研究以及专业销售.
项目的亮点
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Digital marketing concentration: Acquire the knowledge base and skill set to leverage digital marketing platforms such as social media and search engines. 了解更多
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Marketing analytics concentration: Prepare for fast-growing career opportunities in the field of deriving deep customer insight & 有效的营销策略从数据. 了解更多
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Concentration in professional sales: Learn persuasive 沟通s, 销售策略, and sales management strategies to prepare for a career in sales and sales management. 了解更多
职业生涯
看看这些想法来自 ODU职业发展服务 和 职业信息网(O*NET). A median salary is a midpoint of what people typically earn—half of those surveyed earned above the median salary, 一半的收入低于.
市场经理
计划, 直接, 或者协调营销政策和项目, such as determining the demand for products and services offered by a firm and its competitors, 识别潜在客户. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
网上商家
Conduct retail activities of businesses operating exclusively online. 可以履行职责，如准备业务策略, 购买商品, 库存管理, 实施营销活动, 履行和运送在线订单, 平衡财务记录.
市场研究分析师和市场营销专家
调查当地市场情况, 区域, 或者国家区域, or gather information to determine potential sales of a product or service, 或者发起一场营销活动. May gather information on competitors, prices, sales, and methods of marketing and distribution.
公共关系专家
Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various 沟通s media.
校友的职业
需求
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学生不被正式录取进入B级.S.B.A. 在市场营销项目中学习，直到大二结束, 当完成所有先决条件的预期. 入学 to the University does not constitute automatic admission to the program.
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跟某人谈谈录取过程, 请与市场部总顾问联系, 教授 米歇尔•卡彭特.
申请进入市场营销课程
3.00
纸质:550人，网络:79人
6.5
转移
在ODU, we understand that as a transfer student you have unique needs that require a wide array of campus resources. The Center for Advising 政府 and Academic 合作伙伴关系 aims to create a transfer inclusive culture that supports the successful...
成本
2023-24学年的估计费用. 价格可能会有变动. Anyone that is not a current Virginia resident will be charged non-resident rates. 包括国际学生.
省钱的方法
这里有一些方法可以让你节省参加ODU的费用. 欲了解更多信息，请访问大学学生财政援助
转让衔接协议
To simplify the transfer process, we have formal agreements with certain institutions. These agreements outline the courses you should take to prepare for transferring to ODU.
检查 转让衔接协议的完整清单 看看你的机构是否在名单上.
联系
